Digital Product Sales Goal Calculator
How many digital product sales do you need to reach your financial goal? Enter a monthly target and your costs to find out.
Your results
EstimateEnter your figures to see your results.
| Estimated total revenue | |
|---|---|
| Estimated total costs Fees, other costs and advertising | |
| Estimated profit | |
| Profit per sale |
| Revenue from current sales | |
|---|---|
| Profit from current sales | |
| Progress towards goal |
Each sale costs more than it brings in, so reaching this revenue would lose money. Check your price and costs in the Profit Calculator.
Daily figures are averages for planning. Real sales rarely arrive evenly.
How to use this tool
Useful when you have an income goal in mind and want to know what it means in sales. You need a monthly target, your average selling price and your fees and costs per sale. Your current monthly sales are optional.
- Pick a goal type. Revenue is the total customers pay. Profit is what you keep after fees and costs.
- Enter your monthly target and your average selling price.
- Add your fees and costs per sale. Combine your platform and payment percentages into one figure.
- Optionally add your current monthly sales to see how far you are from the goal.
How the number of sales is calculated
Profit per sale = price × (1 − fees %) − fixed fee − other costs − advertising Revenue goal: sales needed = target ÷ price Profit goal: sales needed = target ÷ profit per sale Sales needed are always rounded up to the next whole sale. Per day = sales needed ÷ selling days (an average)
A profit goal can only be reached if each sale makes a profit. If your costs per sale are equal to or higher than the price, the tool explains why no number of sales will get there.
Use it to plan, not to predict. The number tells you what the maths requires, not what will happen. Seasonal demand, new listings and promotion all change real results.
What the result includes and leaves out
- Revenue goal: the total customers pay, before any fees. Use it to compare with your platform's sales dashboard.
- Profit goal: what you keep after the fees and costs you entered. It needs more sales than a revenue goal of the same amount.
- Rounding: the number of sales is always rounded up, because you cannot make part of a sale and rounding down would leave you just short.
- Per day: an average for planning only. Real sales come in unevenly.
- Left out: tax, refunds and monthly costs. To cover a subscription, add its cost to your profit goal.
Worked example
Using the calculator's starting values, which are illustrations only:
- Your goal is £1,000 profit a month and your average price is £6.00.
- After 10.5% fees, a £0.20 fixed fee and £0.25 of advertising, each sale earns £6.00 × 0.895 − £0.45 = £4.92.
- £1,000 ÷ £4.92 = 203.25, rounded up to 204 sales, or 6.8 a day on average over 30 days.
- Those sales bring in £1,224.00 of revenue and an estimated £1,003.68 of profit.
- If you currently sell 80 a month, you need about 124 more.
Frequently asked questions
Should I set a revenue goal or a profit goal?
A profit goal is usually more useful, because it reflects what you actually keep. A revenue goal is handy when you are comparing against platform dashboards, which usually show sales totals before fees.
What if I sell products at different prices?
Use your average selling price. You can estimate it by dividing last month's revenue by last month's number of orders. If you sell bundles, include them in that average.
Why is the result rounded up?
You cannot make part of a sale, and rounding down would leave you just short of your goal. Rounding up guarantees the estimate meets the target.
How many selling days should I use?
Digital shops are usually open every day, so 30 is a sensible default. If you only promote on certain days, enter those days instead to see what each one needs to deliver on average.
Does this cover my monthly expenses?
Only if you include them in your target. To cover a software subscription, for example, add its monthly cost to your profit goal.