Digital Product Pricing Calculator
Find the lowest price that reaches your target profit or margin once fees and costs are taken off, then compare nearby price points.
Your results
EstimateEnter your figures to see your results.
| Per sale | At minimum | At suggested |
|---|---|---|
| Selling price | ||
| Estimated total fees Percentage plus fixed fees | ||
| Other costs and advertising | ||
| Estimated profit | ||
| Estimated margin |
| Price | Total costs | Profit | Margin |
|---|
A starting point, not a promise that customers will pay this price. Compare similar products and test what works for your shop.
How to use this tool
Useful before you list a new product, or when you are unsure whether a current price covers your fees. You need a target (a profit amount or a margin) and the fees and costs you pay on each sale.
- Choose your target: a fixed amount of profit per sale, or a profit margin as a percentage of the price.
- Enter your fees and costs as they apply on your selling platform. Check the platform's own fee page for current rates.
- Read the minimum price. Any price below it misses your target. The suggested price rounds up to a tidier figure.
- Use the comparison table to see how much each step up or down in price changes your profit.
The pricing formulas
Percentage fees grow with the price, so you cannot simply add them on top. The calculator solves for the price where everything balances.
r = (platform % + processing %) ÷ 100 K = fixed fee + other costs + advertising per sale Target profit: price = (K + target profit) ÷ (1 − r) Target margin: price = K ÷ (1 − r − target margin)
If your percentage fees reach 100%, no price can work. With a margin target, the fees plus the margin must stay below 100%. The tool tells you when that happens instead of showing a meaningless number.
Margins are a choice, not a rule. A low priced printable and a large course bundle can sensibly aim for very different margins. Use your own target based on your products, your time and what similar items sell for.
What the result includes and leaves out
- Minimum price: the lowest price, to the penny, that reaches your target after every fee and cost you entered.
- Suggested price: the minimum rounded up to a tidier figure, such as a price ending in .99. Rounding only ever goes up, so the suggestion always meets your target and usually beats it slightly.
- Nearby prices: show how profit and margin change around the suggestion. Prices marked Below target do not reach your goal.
- Left out: VAT and sales tax, refunds, and whether customers will accept the price. Demand is something only testing can tell you.
Worked example
Using the calculator's starting values, which are illustrations only:
- You want to keep £4.00 from each sale.
- Percentage fees total 10.5%, with a £0.20 fixed fee and £0.30 of advertising, so £0.50 of fixed costs per sale.
- Minimum price: (£0.50 + £4.00) ÷ (1 − 0.105) = £5.0279, shown as £5.03.
- Rounded to a price ending in .99, the suggestion is £5.99, which leaves an estimated £4.86 profit, an 81.2% margin.
- Switch to a 70% margin target with the same costs and the minimum price becomes £0.50 ÷ (1 − 0.105 − 0.70) = £2.57.
Frequently asked questions
Should I aim for profit per sale or a margin?
Profit per sale is easier to link to your goals, for example "I want to keep £4 from every planner". A margin target is useful when you sell at many price points and want consistency. Try both and see which price feels right for your product.
Why can't I get a result with a high margin?
Percentage fees take a share of every sale. If your fees are 10.5%, the highest possible margin is just under 89.5%, because even at a very high price the fees still take their share. The calculator explains this when your target is out of reach.
Why is the suggested price higher than the minimum?
It rounds up to a common retail ending, such as .99, so you never fall below your target. You can switch to whole numbers or steps of 0.50.
Does a higher price mean fewer sales?
Often, but not always. Price is only one part of a buying decision, alongside previews, reviews, clarity and how well the product fits the buyer. This tool cannot predict demand, so treat any new price as something to test.
Does the price include VAT or sales tax?
No. Enter and read prices excluding any VAT or sales tax that is collected and passed on. Check the rules for your country with an accountant or your tax authority.