Digital Product Bundle Calculator
Compare selling your digital products one at a time with selling them together as a discounted bundle, and see how the discount changes your profit.
Your results
EstimateEnter your figures to see your results.
| Total value bought individually | |
|---|---|
| Bundle selling price | |
| Estimated profit from an individual sale | |
| Estimated profit from a bundle sale |
| Sales | Revenue | Est. profit |
|---|---|---|
| Total |
| Discount | Bundle price | Saves | Profit |
|---|
At this discount the bundle price does not cover its fees and costs. Try a smaller discount.
Select a discount in the table to try it. A bundle does not automatically increase sales; the expected sales figures are your own assumptions.
How to use this tool
Useful when you are deciding whether to group related downloads, such as planner pages or worksheet sets, and how much of a discount to give. You need each product's normal price, your fees, and rough estimates of how many single products and bundles you expect to sell.
- List the products that would go in the bundle with their normal individual prices. Add or remove rows as needed.
- Set a discount. Use the slider, type a percentage, or pick a row in the discount table.
- Enter your fees per order. Each order pays the percentage fees on its own price plus one fixed fee.
- Add expected sales for single products and for bundles to see a combined estimate.
How the bundle figures are calculated
Individual total = sum of product prices
Bundle price = individual total × (1 − discount %)
Customer saves = individual total − bundle price
Profit per order = price × (1 − fee %) − fixed fee − cost per order
Individual sale = uses the average product price
Total profit = individual sales × individual profit
+ bundle sales × bundle profit
Bundles have one quiet advantage: a single order pays the fixed fee once, while three separate orders pay it three times. The comparison shows whether that saving and any extra sales could make up for the discount you give.
Bundles are a test, not a guarantee. Some customers who would have bought one item may buy the bundle, and some who would have bought everything may now pay less. Watch your real sales before and after adding a bundle.
What the result includes and leaves out
- One order: the bundle price, the customer's saving and the profit from a single bundle sale or a single individual sale.
- A customer who wants everything: compares buying each product in its own order with buying the bundle. It assumes separate orders, each paying the fixed fee. If customers usually buy several items in one basket, the separate route earns a little more than shown.
- Totals: use your expected numbers of individual and bundle sales for whatever period you choose.
- Left out: VAT and sales tax, refunds, and any change in how many people buy. A bundle does not automatically increase sales.
Worked example
Using the calculator's starting values, which are illustrations only:
- Three products at £4.50, £3.00 and £3.50 are worth £11.00 bought separately.
- With a 25% discount the bundle costs £8.25, so the customer saves £2.75.
- With 10.5% fees and a £0.20 fixed fee, one bundle sale earns an estimated £7.18.
- The same customer buying all three in separate orders would earn you £9.25, so the bundle earns about £2.06 less (using unrounded figures) from someone who would have bought everything anyway. It comes out ahead when it persuades someone to buy more than they otherwise would.
- With 40 individual sales and 15 bundle sales, the estimated total profit is £231.02.
Frequently asked questions
What is a sensible bundle discount?
There is no single right answer. Many sellers try a moderate discount first and adjust based on results. Use the discount table to see where the bundle still earns a healthy profit per order, then decide what feels fair for your customers.
Why does the individual sale use an average price?
You enter one total for individual sales because most sellers do not know the exact mix in advance. The average price gives a fair estimate. The comparison above it uses each product's real price.
Should the bundle include products that do not sell well?
A bundle can give quieter products more visibility, but customers judge the bundle by its weakest item. Include products that genuinely belong together and solve a related need.
Does selling a bundle stop me selling the products individually?
No. Most sellers offer both. Enter both expected sales figures to see the combined estimate.